Automation Testing, Connected TV

How to Build Winning Smart TV Apps With a Comprehensive Testing Strategy?

The pattern of content consumption has changed markedly in the last two decade. From mobile phones in the 90’s to smart phones to smart TVs, the demand for smart connected devices continues to grow. According to a Gartner consumer survey, worldwide, by 2018, 87 percent of the TVs shipped annually will be smart TVs. The figure below...

by Dwiza Saha
Tag: Hybrid Smart TV apps

Connected TV, Experience Design

Infographic: A comparative analysis of new age Smart TVs

These days customers interact with multiple web and mobile products and expect to receive seamless experience across the channels. Considering the importance of omni-channel user experience, brands are not only aiming to build products for web and mobile, but also foraying into Smart TV space to connect with millions of viewers, provide...

by kinshuk jhala
Tag: Hybrid Smart TV apps