Marketing Automation

Optimizing Act-On: Mastering Act-On Account Administration for Optimal Marketing Performance and Facilitating Content Sharing in the Marketing Network

Introduction While optimizing the full potential of your marketing automation platform, asset management becomes a hefty task, considering it is going to be used for various business requirements. To make it well structured and to get hassle-free access, a need for multiple accounts is there. In order to solve this, a marketing...

by kritick.sharma
Tag: marketing automation
27-Mar-2024

Digital Marketing, Marketing

How B2B Organizations Can Build a Winning Lead Lifecycle Management Strategy

Generating leads and successfully converting them into loyal paying customers is a top priority for most enterprises. However, capturing a lead’s interest is just one part of the process. In most cases, only a tiny percentage of generated leads end up becoming customers. It’s essential to pay special attention to every lead and...

by natasha.mathur
Tag: marketing automation
17-Mar-2022