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If you’ve been working with Salesforce Marketing Cloud for a few years, you’ve probably noticed the platform is going through a significant change. For a long time, the toolkit was familiar: Data Extensions, SQL, Automation Studio, Journey Builder, AMPscript, SSJS, CloudPages, and APIs. That model is still very much alive. But Salesforce is now moving […]
In the contemporary marketing arena driven by data, comprehending your audience holds the utmost importance. Marketo Custom Objects presents marketers with a potent resource to acquire and utilize specialized data that surpasses conventional lead and contact fields. This guide delves into the intricacies of Marketo custom objects and elucidates how they can transform your marketing […]
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