Digital Video, Technology

“Controlled Chaos” – Moderating the User Generated Content

Back in 2007, a movie featuring Madhuri Dixit was released; a film where we could see the quintessential heroine of the Indian screen after almost a decade. This movie was a disaster, but it gained bad publicity because of a completely different reason. A few lines in one of the songs were not taken well by a community and hence was...

by Akhil
Tag: OTT videos
16-May-2019

Digital Video

Devil’s’ Advocacy for India’s OTT Goldrush

We saw the rise and fall of food-tech in the past few years and there are clear lessons that everyone has learnt. First lesson, it is not a gold rush but a rat-race; a maddening race that everyone wants to run or has a mandate to run. Second lesson is to think about the running operations before even conceptualising the product. ...

by Akhil
Tag: OTT videos
22-Feb-2016

Digital Analytics, Digital Video

Actionable analytics to Drive Video engagement and Ad monetization

Many more content owners, Pay TV operators and broadcasters are rolling out their own OTT video platforms and mobile apps these days, aside to the fact that most of these content businesses push their content on YouTube to maximise their reach and revenue through video advertisements. Needless to say that OTT video is bringing a...

by Akash Tyagi
Tag: OTT videos
12-Sep-2015

Digital Video, YouTube Optimization

Everything You Should Know about Online Video Direct Distribution Platforms

Every content creator or content publisher would be asking a question on why to grow beyond video aggregators like YouTube, Vimeo etc. This blog post will discuss about the current online video landscape and the strategies content owners can adopt to evolve with the latest distribution practices and raise ROI in the longer run. Over...

by Akash Tyagi
Tag: OTT videos
12-Aug-2015

Digital Video

Techniques for Online Video Ad Integration

Digital TV market has seen another year of steady growth in terms of viewership. The numbers look promising as the online views stood at 27% and ad views at 25% year-over-year. [caption id="attachment_25426" align="alignnone" width="642"] Freewheel Video monetisation report 2014[/caption] The most performing among the content is its...

by Akash Tyagi
Tag: OTT videos
11-Aug-2015