Back in 2007, a movie featuring Madhuri Dixit was released; a film where we could see the quintessential heroine of the Indian screen after almost a decade. This movie was a disaster, but it gained bad publicity because of a completely different reason. A few lines in one of the songs were not taken well […]
We saw the rise and fall of food-tech in the past few years and there are clear lessons that everyone has learnt. First lesson, it is not a gold rush but a rat-race; a maddening race that everyone wants to run or has a mandate to run. Second lesson is to think about the running […]
Many more content owners, Pay TV operators and broadcasters are rolling out their own OTT video platforms and mobile apps these days, aside to the fact that most of these content businesses push their content on YouTube to maximise their reach and revenue through video advertisements. Needless to say that OTT video is bringing a […]
Every content creator or content publisher would be asking a question on why to grow beyond video aggregators like YouTube, Vimeo etc. This blog post will discuss about the current online video landscape and the strategies content owners can adopt to evolve with the latest distribution practices and raise ROI in the longer run. Over […]
Digital TV market has seen another year of steady growth in terms of viewership. The numbers look promising as the online views stood at 27% and ad views at 25% year-over-year. The most performing among the content is its short form of duration 0-5 mins with 85% of ads viewed while the same content when […]