Media & Entertainment

Design Roku App UI with Roku Advanced Layout Editor(RALE) Tool

Introduction Roku developers may spend a lot of time in updating/changing translations, sizes, spacing and alignments just to get a UI element exactly where it should be. RALE helps to reduce UI development time and provide a interface by which developers can updates UI items and see the updated UI in real-time without reinstalling and […]

Media & Entertainment

Rest API Integration in Roku: A Practical Guide for Roku Developers

Introduction API integration plays a large role in Roku application development. Most of the applications are built with APIs as their core foundation. Whether an app is displaying movies, loading product information, showing live channels, checking subscriptions, or fetching search results, there is usually an API working behind the scenes. For the end user, it […]

Media & Entertainment

Roku App Performance Optimization

A Roku application can be technically correct but still feel slow. This is a realization that many Roku developers come to at some point. The application performs as expected, the API calls are working, the screen renders and the video is playing, but something about the experience feels off. Navigation is choppy, the focus movement […]

Media & Entertainment

Roku Search

Roku search console consists a 2 main sections by which the developers or app owners can participate in the Roku search. The first section is the Roku Search Feed, and the second is the Roku Search Feed validator. Beta channels can’t participate in the Roku search; only published channels are able to participate in the […]

Media & Entertainment

Bounce Rate Calculation in Roku App

Introduction Bounce rate plays a very crucial role in terms of measuring the channel’s growth. High bounce rate may indicate there is a need for improvements in the App’s launch flow. On the web, bounce rate refers to the percentage of users who visit a page and leave without further interaction. Similarly, in Roku apps, […]

Media & Entertainment

Localization in Roku

Localisation means providing the content in the regional language. The app supports multiple languages. Users can select any available language, and the content will be converted into that selected language. Roku is one of the leading players in the OTT (over-the-top) world with millions of users worldwide. As app/channel publishers expand globally, localisation plays a […]

Media & Entertainment

Smart TV Advertising: Google Publisher Tag vs. Tagless Ads

Introduction Smart TVs are no longer just entertainment devices—they’ve become a hub for personalized advertising and monetization. With platforms like Samsung Tizen, LG webOS, Android TV, Fire TV, and Vizio, publishers are building apps that integrate ads to increase revenue streams. But Smart TV environments are very different from desktop or mobile browsers. Limited rendering […]

Media & Entertainment

Custom voice recognition in Roku app using Google Speech to text library

Roku provides a library that supports basic voice commands, such as “play”, “pause”, “next”, and “fast forward”, Roku also provides a keyboard integrated with voice search. However, we cannot integrate custom voice commands directly from Roku’s voice library. Through this article, we will cover how to integrate custom voice commands into a Roku channel using […]

Media & Entertainment

Unlocking Security: Sessions, Cookies, JWTs & User Access in Roku Development

Security is always a big concern for OTT apps. Understanding user identity and their access levels is very crucial while developing secure and user-friendly Roku channels with BrightScript. There are many mechanisms which are used to adopt security in OTT apps. Some of the most commonly used security mechanisms are –  Sessions, Cookies, JWTs, Authentication, […]