Snapdeal vs Flipkart: Anatomy of an Ambush Marketing Campaign

Flipkart had come up with its campaign #achhakiya for which it ran a series of advertisements on TV and had also filled most of the leading newspapers with this ad campaign. It also ran a hashtag campaign #achhakiya on Twitter. The messaging used in the campaign was that even after narrowing down on a product, people have decided not...

by Ankit Chhabra
Tag: Snapdeal