Social Media Analytics

How Sports Brands are leveraging Digital Brand Engagement for Revenue Generation

“Brand engagement is the process of forming an emotional or rational attachment between a person and a brand” --- Wikipedia With the advent of digital marketing channels for brand engagement have multiplied exponentially over years. During the 19th century channels for engaging fans were limited to newspapers and lottery...

by Aishwarya Sharma
Tag: Trends for sports brands
26-Nov-2015