Technology

“Controlled Chaos” – Moderating the User Generated Content

Back in 2007, a movie featuring Madhuri Dixit was released; a film where we could see the quintessential heroine of the Indian screen after almost a decade. This movie was a disaster, but it gained bad publicity because of a completely different reason. A few lines in one of the songs were not taken well by a community and hence was...

by Akhil
Tag: video on demand
16-May-2019

Technology, Video Solutions

VOD Encoding

In this blog, we will understand the workflow to transcode raw video file so that it can be streamed on any device including mobile, browser & smart-tv. Here, we will achieve Adaptive Bitrate behaviour as well. MediaConvert is a file-based video transcoding service which allows you to easily create Video-on-Demand (VOD) content for...

by Minakshi Sharma
Tag: video on demand
30-Mar-2019

Technology

Devil’s’ Advocacy for India’s OTT Goldrush

We saw the rise and fall of food-tech in the past few years and there are clear lessons that everyone has learnt. First lesson, it is not a gold rush but a rat-race; a maddening race that everyone wants to run or has a mandate to run. Second lesson is to think about the running operations before even conceptualising the product. ...

by Akhil
Tag: video on demand
22-Feb-2016

Technology

Everything You Should Know about Online Video Direct Distribution Platforms

Every content creator or content publisher would be asking a question on why to grow beyond video aggregators like YouTube, Vimeo etc. This blog post will discuss about the current online video landscape and the strategies content owners can adopt to evolve with the latest distribution practices and raise ROI in the longer run. Over...

by Akash Tyagi
Tag: video on demand
12-Aug-2015