Adobe

Moving Beyond AppMeasurement: Implementing Analytics using AEP Web SDK and Adobe Tags

Introduction Alloy.js is the JavaScript library that powers the Adobe Experience Platform Web SDK (often abbreviated as AEP Web SDK). It represents Adobe’s modern, unified approach to client-side data collection, designed to replace multiple siloed libraries (such as AppMeasurement.js, at.js for Adobe Target, and DIL.js for Audience Manager) with a single, lightweight SDK. Rather than […]

Adobe

Building Unified Customer Profiles: AEP and WebSDK Integration for Enhanced Insights

Imagine having such a deep understanding of your customers that you can anticipate their needs and offer personalized experiences in real-time. It sounds like a marketer’s dream, doesn’t it? With the integration of Adobe Experience Platform (AEP) and Adobe Launch WebSDK, this dream can become a reality. In this guide, we’ll explore how this powerful […]

Neeraj Mehra
Neeraj Mehra
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