Marketing, Social Media Analytics

How can Word Association be a powerful tool in analyzing Social Conversations?

A part of data tracking using analytics that can also provide succinct insights is word association by topic. Word association is derived from mentions and can also be used to find common keywords in two different topics. For instance, two different academic institutions can have common keywords in terms of tuition fees and courses. What...

by Shanuja Chandran
Tag: word-association
22-Sep-2015