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Experience Design

Ad-Tech Industry Analysis: Market Gaps and UX Opportunities

Introduction The advertising technology (Ad-Tech) industry has seen some serious changes lately, all thanks to data, automation, and AI-driven solutions. Brands and advertisers are putting a lot of emphasis on personalization, engaging their audiences, and making decisions based on data to really boost ad performance. But even with all these advancements, there are still some […]

DevOps

Streamline and Scale: An In-Depth Look at Azure APIM Caching

Introduction Caching is one of the most effective techniques for improving scalability and performance in APIs. Azure API Management (APIM) applies caching to reduce backend response time, regulate traffic bursts, and reduce latency. It can assist your service to deal with spikes in traffic (such as flash sales or promotional events). To prevent too many […]

Media & Entertainment

Porting Samsung/LG HTML & React App to Vizio: Key Modifications

Introduction Adapting a React-based application originally built for Samsung’s Tizen OS or LG’s webOS to run on Vizio’s SmartCast platform requires modifications to align with its Chromium-based HTML5 environment. Developers must address differences in runtime behavior, packaging formats, platform-specific APIs, and hardware capabilities. This blog outlines the key technical adjustments for a smooth transition and […]

iOS

Unlocking the World of Apple TV Development: Swift for Beginners

In 2007, Apple Inc. launched the Apple TV for a new age of content consumers, with an interactive user interface, easy-to-use navigation by Siri Remote, and an introduction to a theatre-like experience at home. What is tvOS? Apple Inc. has designed and developed a new operating system, called TVOS, especially for Apple TV. TVOS uses […]

iOS

iOS: CI/CD Integration via FastLane & Firebase using Gitlab : Part – 3

In the second part of the blog, we covered the Code Signing approach via the match import command and created a separate repository and uploaded the private keys and certificates in a Gitlab repo for syncing them across the machines. Now we are moving to the next part of this series where we will use […]

DevOps

How AI is Reshaping DevOps: The Future of Software Delivery on GCP

The Evolution of DevOps: How AI is Changing Software Delivery Artificial intelligence transforms how software is created, released, and maintained in the tech-driven world of enterprise DevOps today. Companies are in the process of enhancing the automation, efficiency, and reliability of their DevOps processes by leveraging the strong AI and ML tools native to the […]

BA

Enhancing Business Analysis with AI: Automating Workflows for Efficiency and Accuracy

Business Analysts play a crucial role in helping companies make informed decisions. However, traditional methods of gathering insights, analyzing data, and documenting requirements can be time-consuming. AI brings a convincing solution along with it, automating many of the processes, improving efficiency, and accuracy. In this blog, we’ll explore how AI tools can help automate business […]

JS

Talking to the Web: The Rise of AI-Powered Voice Navigation

As a developer, I’ve always found ways to improve online user experiences interesting. Websites have evolved from static HTML pages to dynamic, interactive websites. However, I still see our interactions with websites as being stuck in the past. While voice control with smart devices has become a normal part of our everyday life, our interactions […]

Marketing Automation

Marketing Cloud Personalization: Why Good Data Drives Better Results

Consumers anticipate that businesses will be aware of their requirements and provide experiences that are pertinent to each encounter. Adding a customer’s name to an email is no longer the only way to personalize an email. It involves creating smooth, significant interactions using data and insights from real-time. Businesses can provide highly targeted, data-driven personalization […]

Adobe

The RTE Color Picker Plugin for AEM

The Rich Text Editor (commonly known as RTE) in Adobe Experience Manager (AEM) is a great tool for authoring the text on the page, but it does not have any out of the box (OOTB) color picker plugin. There are few custom solutions available over the internet, however, they often lead to the following common […]

Adobe

Enhancing Adobe Analytics Tracking with CNAME & AEP

Introduction In today’s digital world, companies/businesses rely on Adobe Analytics to gain valuable insights into user behavior. However, implementing Adobe Analytics effectively comes with challenges, especially where browsers impose strict privacy policies like blocking third-party cookies. Without CNAME implementation, tracking users accurately becomes difficult due to third-party cookie restrictions. So CNAME can help address some […]

Mihir Shah
Mihir Shah
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Adobe

Transforming UX with Data: Leveraging Adobe Analytics to Uncover Scroll Depth and Page Depth Insights

Problem Statement : Business stakeholders must assess whether users are genuinely engaging with their ads by monitoring scroll depth. By analyzing this data, we can strategically optimize ad placement, ensuring they are positioned at high-engagement points rather than too far down the page, where users may not reach. Ads should be strategically placed in areas […]

Services