Digital Analytics, Digital Marketing

Adobe DTM to Launch Migration – A Blessing in Disguise

With our last blog we established the advantages for you to shift to Launch by Adobe, in addition to the necessity to do the same because DTM is getting sunset. At TO THE NEW, we believe that the migration process comes with both, an opportunity to audit and clean the current implementation and the potential risk of implementation gaps...

by Garima Jaitly
Tag: adobe launch
22-Jul-2019

Digital Analytics, Digital Marketing

Adobe Launch Vs Adobe Dynamic Tag Management (DTM)

The world seems to be moving fast and exponentially towards digitalization. With this advancement comes a requisite for more cost-efficient marketing strategies. For better understanding of the effectiveness of content and marketing campaigns, for instant reallocation of campaign budgets and to maximize the ROI (return on investment), the...

by Garima Jaitly
Tag: adobe launch
05-Jul-2019