Digital Analytics, Digital Marketing

Leverage the Power of Analytics for your Mobile Marketing

With the growth in digitalization, mobile phones have emerged as the most popular digital marketing channel. All of us are glued to our cell phones, almost throughout the day. It is a dream come true for marketers who are looking to connect with their customers in the right place, at the right time, with the right offer. Mobile devices...

by Vaibhav Gupta
Tag: analytics
06-Aug-2019

Digital Analytics

Track your Business Performance using Analytics!

Analytics is a systematic computational analysis of your data and to keep a better record of your online business, it’s now a necessity to implement Digital Analytics. With rapid digitization, it’s imperative to analyse and evaluate the performance of your online business. So, it becomes more important to invest time in analyzing...

by Malay Iyer
Tag: analytics
19-Jul-2019

Agile, Cloud

How Convergence of Cutting-Edge Digital Technologies Helps To Achieve Business Agility?

A business’s ability to leverage digital technology and innovate in a rapidly changing business environment is crucial for success. Digitally mature companies are growing at a rapid pace. Leveraging cutting-edge digital technologies, they are able to transform business models and operational processes. Legacy companies have the fear to...

by kinshuk jhala
Tag: analytics
21-Mar-2017

Digital Transformation, Technology

Year in Review – Digital Transformation in 2016

Digital transformation is the profound transformation of business processes, competencies and models to fully leverage the opportunities provided by digital technologies. Digital Transformation impacts businesses worldwide. Fast paced organizations are able to re-engineer their existing business models and deliver products that can...

by kinshuk jhala
Tag: analytics
02-Jan-2017

AWS, DevOps

Leveraging AWS Data Pipeline To Easily Move Relational Data Between AWS, On-Premise Or Other Services

In today's time of data-oriented applications, there is a constant change and challenge in requirements of data onboarding from and to varied sources. You may find yourself stuck between traditional and time-consuming methodologies of data migration. These may incur unnecessary costs and other overheads, eventually affecting the delivery....

by Aakash Agarwal
Tag: analytics
30-Sep-2016

Digital Analytics, Digital Campaign Analytics

5 critical barriers to omni-channel analytics and how to overcome them

Offline, in-store, mobile, website and many more; there are multiple touchpoints for customers to interact with a brand. Customers expect a positive experience across these channels. Brands are striving hard to provide a superior multi-channel customer experience. However, analyzing customer’s mindset and improving experience requires...

by kinshuk jhala
Tag: analytics
28-Sep-2016

Digital Analytics, Digital Marketing Strategy

Click Event Tracking using Google Tag Manager V2

From the analytics point of view, tracking user behaviour helps you a lot in defining the design of your web pages and making better business decisions. Based on user interaction data, you can make apt refinements in your design and take smart business decisions. Actually, the current web page layout you are viewing for this post has...

by Ankit Gupta
Tag: analytics
01-Jul-2016

Digital Campaign Analytics

How Social Media Is Influencing National Policy: A Case study from Indonesia

Background On December 18, Transportation Ministry of Indonesia, led by Ignatitus Jonan had banned the operation of the country's app-based transport service providers. The minister claimed that as these ride hailing app do not fulfill the requirements for being public transportation so we are banning them. The general director of land...

by Annisa Tiwi
Tag: analytics
30-Dec-2015

YouTube Optimization

Unbelievable YouTube Success Stories

YouTube was not always YouTube without the unbelievable success stories of its users. Started in 2005, YouTube is becoming more popular as the ultimate website for watching videos. Regular users who would otherwise have kept themselves anonymous are now finding fame by uploading videos, just like the way teen icon Justin Bieber...

by Panchi Baruah
Tag: analytics
22-Sep-2015

Marketing, Social Media Analytics

Growing Influence of Social Media in Malaysia’s Political Landscape – An Analytical Perspective

"The goal is to turn data into information, and information into insight” were the words of Carly Fiorina, former Hewlett-Packard CEO. Social media usage in Malaysia has grown tremendously with the help of a better Internet accessibility and has inadvertently influenced Malaysia’s political significance. According to a recent...

by Shanuja Chandran
Tag: analytics
19-Aug-2015

Digital Video, YouTube Optimization

4 YouTube Tips and Tricks Most Creators Are Unaware Of

While most of the creators are busy with their daily chores of making videos for YouTube, sometimes they lose out on possible revenue or opportunities because the video was not optimized properly. Search for “YouTube optimization tips” and you will come across thousands of articles and blogs talking about various tools available for...

by Akhil
Tag: analytics
04-Aug-2015

Big Data

What is Big Data?

Big Data is a collection of high-volume, high-velocity and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making. Big data is data that exceeds the processing capacity of conventional database systems. The data is too big to fit traditional...

by Shagun Bhardwaj
Tag: analytics
21-Apr-2014