Anaytics, B2B

GA4 Migration – Step up your Analytics Game

What’s up with this Google Analytics 4? Is it worth implementing? How exactly will it enhance our existing processes? How to get started with it?  Announcing GA4, Google had this to say: “To help you get better ROI from your marketing for the long term, we're creating a new, more intelligent Google Analytics that builds on the...

by sumit.sharma1
Tag: analytics
07-Apr-2022

Anaytics, Big Data

GA4 vs Universal Analytics: What is the Difference?

With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new...

by sumit.sharma1
Tag: analytics
31-Mar-2022

Anaytics, Big Data

GA4 vs Universal Analytics – Can you migrate to GA4?

Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns...

by sumit.sharma1
Tag: analytics
24-Mar-2022

Data & Analytics, Technology

Smart Chatbot Implementation using RASA

In the era of chatbots, besides imitating humans they can also perform complex tasks like booking tickets for movies etc. Out of various implementations, Rasa is an open-source implementation for Natural Language Understanding (NLU) and Dual Intent and Entity Transformer (DIET) models. It can interact with databases, APIs, conversational...

by Sanmati Jain
Tag: analytics
30-Nov-2021

Digital Analytics, Digital Marketing

Leverage the Power of Analytics for your Mobile Marketing

With the growth in digitalization, mobile phones have emerged as the most popular digital marketing channel. All of us are glued to our cell phones, almost throughout the day. It is a dream come true for marketers who are looking to connect with their customers in the right place, at the right time, with the right offer. Mobile devices...

by Vaibhav Gupta
Tag: analytics
06-Aug-2019

Digital Analytics

Track your Business Performance using Analytics!

Analytics is a systematic computational analysis of your data and to keep a better record of your online business, it’s now a necessity to implement Digital Analytics. With rapid digitization, it’s imperative to analyse and evaluate the performance of your online business. So, it becomes more important to invest time in analyzing...

by Malay Iyer
Tag: analytics
19-Jul-2019

Agile, Cloud

How Convergence of Cutting-Edge Digital Technologies Helps To Achieve Business Agility?

A business’s ability to leverage digital technology and innovate in a rapidly changing business environment is crucial for success. Digitally mature companies are growing at a rapid pace. Leveraging cutting-edge digital technologies, they are able to transform business models and operational processes. Legacy companies have the fear to...

by kinshuk jhala
Tag: analytics
21-Mar-2017

Digital Transformation, Technology

Year in Review – Digital Transformation in 2016

Digital transformation is the profound transformation of business processes, competencies and models to fully leverage the opportunities provided by digital technologies. Digital Transformation impacts businesses worldwide. Fast paced organizations are able to re-engineer their existing business models and deliver products that can...

by kinshuk jhala
Tag: analytics
02-Jan-2017

AWS, DevOps

Leveraging AWS Data Pipeline To Easily Move Relational Data Between AWS, On-Premise Or Other Services

In today's time of data-oriented applications, there is a constant change and challenge in requirements of data onboarding from and to varied sources. You may find yourself stuck between traditional and time-consuming methodologies of data migration. These may incur unnecessary costs and other overheads, eventually affecting the delivery....

by Aakash Agarwal
Tag: analytics
30-Sep-2016

Digital Analytics, Marketing

5 critical barriers to omni-channel analytics and how to overcome them

Offline, in-store, mobile, website and many more; there are multiple touchpoints for customers to interact with a brand. Customers expect a positive experience across these channels. Brands are striving hard to provide a superior multi-channel customer experience. However, analyzing customer’s mindset and improving experience requires...

by kinshuk jhala
Tag: analytics
28-Sep-2016

Digital Analytics

Click Event Tracking using Google Tag Manager V2

From the analytics point of view, tracking user behaviour helps you a lot in defining the design of your web pages and making better business decisions. Based on user interaction data, you can make apt refinements in your design and take smart business decisions. Actually, the current web page layout you are viewing for this post has...

by Ankit Gupta
Tag: analytics
01-Jul-2016

Technology

How Social Media Is Influencing National Policy: A Case study from Indonesia

Background On December 18, Transportation Ministry of Indonesia, led by Ignatitus Jonan had banned the operation of the country's app-based transport service providers. The minister claimed that as these ride hailing app do not fulfill the requirements for being public transportation so we are banning them. The general director of land...

by Annisa Tiwi
Tag: analytics
30-Dec-2015