Introduction Over the past few sprints, a recurring question has been: GraphQL or REST? Most discussions revolved around frontend flexibility, performance, and how much complexity we want in our APIs. For example, a mobile app often needs just user names, not full profiles—overfetching in REST can impact performance, increasing bandwidth and slowing down user experience. […]
Introduction When I first stumbled across “System Design” about three months ago. I genuinely thought it was just another tech buzzword that only gray-haired architects at Netflix worried about. Well, I was wrong about that. Why does this actually matter: System design separates code that barely limps along from code that actually survives in real-world […]
Introduction In today’s digital entertainment world, OTT (Over-the-Top) platforms have transformed how we consume content. From Netflix and Disney+ to regional apps like Zee5 and Tata Play Binge, the competition is fierce and what truly sets a platform apart is not just its content library, but its user experience (UX) and user interface (UI) design. […]
AgileAngularJSExperience Design
Technology has empowered customers with a plethora of choices when it comes to interacting with a brand. A single interaction with a customer can change the customer’s perception, making it essential to provide them with a great end-to-end experience. Nowadays, companies are launching multiple digital initiatives to reach out to the digital natives and enhance […]
There is quote coming in my mind “Its tough to maintain the balance between logic and creativity”. Don Norman says in the book Emotional Design: Why we Love (or Hate) Everyday Things. Visual Design has as much of an effect on the overall experience as usability. Doesn’t sound Familiar? Let me explain: Humans are attracted […]
This blog intend to highlight some good to know tips for creating impactful and efficient UI. The main aim of user interface is to provide a better solution which makes user life easy, simple, logical and clear. Below are some points which User-Interface designers should consider while creating UI Designs. 1. Design should be uncluttered […]
“Don’t guess everything is just perfect. Know early, Test early & Fail early.” Usability testing most often overlooked by stakeholders, but it can assure immense value gained from it. You can find good content, excellent images, much professional looks (i.e. for Web & Mobile), but Are they enough to build great “Customer Satisfaction”? What is […]
