Digital Analytics, Digital Marketing Strategy

[Infographics] The Science Behind Cross Device Conversion Tracking

Cross-device buying is a phenomenon in which the consumers are choosing different devices in different phases of their purchase. The consumers start with a specific device for their research and further traverse on to a different device to make the decision to buy and some more devices to make the final purchase. Cross-device purchase...

by Ankit Chhabra
Tag: infographics
17-Nov-2015