Digital Analytics, Digital Campaign Analytics

5 critical barriers to omni-channel analytics and how to overcome them

Offline, in-store, mobile, website and many more; there are multiple touchpoints for customers to interact with a brand. Customers expect a positive experience across these channels. Brands are striving hard to provide a superior multi-channel customer experience. However, analyzing customer’s mindset and improving experience requires...

by kinshuk jhala
Tag: omni channel analytics
28-Sep-2016

Digital Analytics, Digital Marketing Strategy

[Infographics] The Science Behind Cross Device Conversion Tracking

Cross-device buying is a phenomenon in which the consumers are choosing different devices in different phases of their purchase. The consumers start with a specific device for their research and further traverse on to a different device to make the decision to buy and some more devices to make the final purchase. Cross-device purchase...

by Ankit Chhabra
Tag: omni channel analytics
17-Nov-2015

Digital Analytics, Digital Marketing Strategy

Cracking Cross-device analytics for e-commerce

The essence of Digital Marketing in e-commerce is the ability to derive the online consumer behavior and being able to position the best offering that pertains to a specific buyer persona, precisely called in management terms as “analytics-led digital marketing”. The true potential of analytics-led digital marketing lies in the data...

by Ankit Chhabra
Tag: omni channel analytics
04-Nov-2015