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We have clearly witnessed a sharp inclination towards providing a superior customer experience by most companies within the last couple of years. Some companies plan on investing huge funds in glorifying their customer retention strategies; while some others plan on scaling up their technological integration. An important factor, inter...
A Beacon is a small device- working on Bluetooth Low Energy (BLE) technology- that can interact and deliver contextual information to mobile devices. This helps brands better connect with customers by identifying the geo-location of mobile devices and deliver brand related information like promotional offers, coupons, discount information...