Technology

Techniques for Online Video Ad Integration

Digital TV market has seen another year of steady growth in terms of viewership. The numbers look promising as the online views stood at 27% and ad views at 25% year-over-year. The most performing among the content is its short form of duration 0-5 mins with 85% of ads viewed while the same content when […]

Akash Tyagi
Akash Tyagi
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Industry Buzz

TOP 5 reasons why Online Streaming is the next big thing in India!

The music & entertainment Industry is buzzing with some latest developments by major OTT players that point towards a big change in the way the content will be consumed by the user online in the coming future. Here are a few updates that explains it better – 1. Launch of new VOD services HOOQ – the […]