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Digital TV market has seen another year of steady growth in terms of viewership. The numbers look promising as the online views stood at 27% and ad views at 25% year-over-year. The most performing among the content is its short form of duration 0-5 mins with 85% of ads viewed while the same content when […]
The music & entertainment Industry is buzzing with some latest developments by major OTT players that point towards a big change in the way the content will be consumed by the user online in the coming future. Here are a few updates that explains it better – 1. Launch of new VOD services HOOQ – the […]