Digital Video, Technology

“Controlled Chaos” – Moderating the User Generated Content

Back in 2007, a movie featuring Madhuri Dixit was released; a film where we could see the quintessential heroine of the Indian screen after almost a decade. This movie was a disaster, but it gained bad publicity because of a completely different reason. A few lines in one of the songs were not taken well by a community and hence was...

by Akhil
Tag: video player
16-May-2019

Technology

Preview Image and Watermark configuration with jw player

Video is one of the most popular internet activity worldwide these days. Almost every website needs a player to be embed in it. An important technique to increase the popularity and for branding is to use watermarks on player. It is the best way to promote your brand throughout the video and also the ceapest one. A watermark can be...

by Tanu Siwag
Tag: video player
29-Jul-2016

Digital Video

Devil’s’ Advocacy for India’s OTT Goldrush

We saw the rise and fall of food-tech in the past few years and there are clear lessons that everyone has learnt. First lesson, it is not a gold rush but a rat-race; a maddening race that everyone wants to run or has a mandate to run. Second lesson is to think about the running operations before even conceptualising the product. ...

by Akhil
Tag: video player
22-Feb-2016