Mansi Dawar

Digital Analytics

Analyzing Fads : What Makes ‘Swag’ so ‘Swaggy’?

With the advent of social media especially Twitter & Google, terms "trend" and "fad” are being used interchangeably which is terribly wrong on their part. This is not a play on semantics as there is a marked difference between them. We don’t need to look no further than Music Industry which is originator of most of the fads...



Why businesses should love social media?

Why businesses should love social media? Did you know that there are more devices connected to the internet than there are people on the entire planet? • One out of every seven minutes spent online is on Facebook. • 340 million tweets are sent each and every day. • Pinterest is the social network that skews most heavily towards...