Paolo Quimbo

Digital Analytics, Social Media Marketing

Davao’s Dirty Harry Shakes Up Philippine Elections

There were conflicts and murders – most of them were committed by communist guerrillas, leftists, and criminals at large. There were lots of dashed hopes, and a lot of wistful staring out over the horizon where the richer and more peaceful cities stood. But the chaotic state of the city experienced a mighty turnaround when a 42-year old...


Social Media Analytics

Where Angels Try to Trend: Philippine Elections and Online Popularity

Local networks are now being flooded with political campaign advertisements, presidential aspirants have begun to promise that they will build bridges on non-existent rivers just to win the votes of the masses. Meanwhile, avid supporters have spilled out on the streets to boost their candidate’s morale and spates of screaming...


Social Media Analytics

AlDub Phenomenon: Blurring the Line between Traditional Media and Digital Media

  Photo courtesy of The Dailypedia "I used to think being a celebrity is unattainable (in my case) so I never really considered pursuing show business. I didn’t think I have what it takes to be one; good looks, charisma, talents etc.  But I’m here... I’m coming… I am getting there," Maine Mendoza recalled on her...