Digital Analytics

Analyzing Fads : What Makes ‘Swag’ so ‘Swaggy’?

With the advent of social media especially Twitter & Google, terms "trend" and "fad” are being used interchangeably which is terribly wrong on their part. This is not a play on semantics as there is a marked difference between them. We don’t need to look no further than Music Industry which is originator of most of the fads...

by Mansi Dawar
Tag: why swag