​Dinesh Sanjay

Dinesh is a digital enthusiast who loves seeing the different disciplines of marketing converge together to ultimately solve challenges faced by brands. He enjoys observing instead of rebelling against the trends that society throws at him. He simply prefers to grab the popcorn and watch the world as one big social experiment with his own hypothesis for our actual existence! :)


Monkey See Monkey Do a.k.a Social Trends?

Before the 2000’s and the era of Social Media, the word ‘trendy’ was often used in relation to fashion. Trendy meant that something was current, socially applauded and made you a cool kid on the block. Fast forward a decade or so and we are now in an era where words like ‘trends’ mean so much more. We’ve even added a symbol in...