Swati Khatri

Digital Marketing, Marketing

How to leverage LinkedIn for B2B companies?

As per an e-book published by LinkedIn, 82% of B2B marketing leads from social media come through LinkedIn. Almost 97% of B2B marketers use the platform for content marketing efforts. Unarguably, LinkedIn is a goldmine for B2B companies. From influencers to experienced decision-makers, everyone you would ever want to target is on...


iOS, Technology

12 Key Differences between Objective C and Swift

Apple recently unveiled a new programming language Swift, to replace Objective-C for OS X and iOS application development. The advent of Swift marks the transformation from a decade old language to a naive yet effective programming language - Swift. The main purpose of introducing Swift is to provide a new easier, simpler, more flexible...