AnayticsBig DataData & Analytics
With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new […]
AnayticsBig DataData & Analytics
Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns […]
Digital AnalyticsDigital Marketing
Introduction to CDPs Customer data platforms (CDPs) are the next best thing for marketers to optimize their marketing campaigns. CDP is a future tool where data can be consolidated from multiple sources and can be seen in a single dataset. This tool can also help marketing generate meaningful insights needed to run campaigns. A CDP […]
Digital AnalyticsDigital MarketingMarketing
In this post-pandemic era, we have seen companies focus heavily on digital marketing channels such as webinars, virtual conferences, podcasts, etc. The endgame for all these marketing efforts is a form fill. Marketers try to get the attention of their audience to sign up for their events over the plethora of other events out there. […]
CloudData & AnalyticsDigital Analytics
With the mammoth rise in vast amounts of data across the globe, it has been a necessity for the companies to ensure that they derive insights from the data being gathered. While traditional statistical tools have always been a prior step in evaluating the data, the application of analytics and machine learning has become increasingly […]
Digital AnalyticsDigital Marketing
With the growth in digitalization, mobile phones have emerged as the most popular digital marketing channel. All of us are glued to our cell phones, almost throughout the day. It is a dream come true for marketers who are looking to connect with their customers in the right place, at the right time, with the […]
Digital AnalyticsDigital Marketing
With our last blog we established the advantages for you to shift to Launch by Adobe, in addition to the necessity to do the same because DTM is getting sunset. At TO THE NEW, we believe that the migration process comes with both, an opportunity to audit and clean the current implementation and the potential […]
Analytics is a systematic computational analysis of your data and to keep a better record of your online business, it’s now a necessity to implement Digital Analytics. With rapid digitization, it’s imperative to analyse and evaluate the performance of your online business. So, it becomes more important to invest time in analyzing the analytics. Website […]
Digital AnalyticsDigital Marketing
The world seems to be moving fast and exponentially towards digitalization. With this advancement comes a requisite for more cost-efficient marketing strategies. For better understanding of the effectiveness of content and marketing campaigns, for instant reallocation of campaign budgets and to maximize the ROI (return on investment), the role of Analytics is paramount. Tag Management […]