AnayticsBig DataData & Analytics
Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns […]
B2BDigital MarketingTechnology
Today, marketers rely heavily on multiple channels and all sorts of marketing techniques to engage with customers, carry out marketing campaigns, customize customer’s journeys along each step, and increase clicks, visits, and conversions. While this brings excellent engagement opportunities for marketers, it also poses some unique challenges, such as insufficient internal resources, difficulty in accessing […]
Digital AnalyticsDigital Marketing
Introduction to CDPs Customer data platforms (CDPs) are the next best thing for marketers to optimize their marketing campaigns. CDP is a future tool where data can be consolidated from multiple sources and can be seen in a single dataset. This tool can also help marketing generate meaningful insights needed to run campaigns. A CDP […]
Digital MarketingMarketingMarketing Automation
Generating leads and successfully converting them into loyal paying customers is a top priority for most enterprises. However, capturing a lead’s interest is just one part of the process. In most cases, only a tiny percentage of generated leads end up becoming customers. It’s essential to pay special attention to every lead and efficiently navigate […]
Schema Markup also termed microdata or structured data is a small piece of code that is embedded into the HTML of the web pages, helping search engines to read and classify data quickly and accurately. The ideal benefit of adding schema is to provide the data in terms of who’s, what’s, where’s, when’s, and how’s […]
Digital MarketingIndustry Buzz
Has AI changed the SEO industry? With Google using artificial intelligence to fuel its search engine algorithms, this question has been around for a long time now. SEO professionals are divided in thoughts – most of them claim that manual SEO is still better and relevant while there is a section of professionals who think […]
Digital MarketingWeb Content Management
Without looking at your stats first, I’m pretty sure that you have a few blogs – that are performing exceptionally well for your organic search goals. The rest is certainly a mountain of content that rates a solid “meh” on the performance scale at best. Throughout the years, Google has looked into different ways to […]
Digital marketing is a platform that uses the internet and other digital technologies to promote brands. This includes email, text and multimedia messages, social media marketing, etc. We use different methodologies for different types of marketing. Marketing automation has made the field of marketing very easy. We can now perform a lot of activities using […]
Digital MarketingMarketingMarketing Automation
Few years back everyone was super excited about HTML 5 and CSS3 usage in email marketing. Companies would stuff every bit of that 600px width with design elements and catchy graphics, and spend huge resources to make their emails more mobile friendly. But now we are coming back to the basics! These days the marketing […]
