Digital MarketingMarketing

Link Sculpting in 2020 – How to Effectively Distribute it?

“May the lord give you ample link juice and the wisdom to distribute it wisely” There is a moment in every internet marketer’s life when they need alternative and sophisticated strategies to work. So what about it? Link sculpting, when put, is “effectively distributing the ranking influence of the pages of your pages, within your […]

Digital AnalyticsDigital MarketingIndustry Buzz

An interview with Pradeep Chopra, CEO Digital Vidya shares his views on How Digital Marketing is impacting enterprises in India

TO THE NEW is on a constant quest to pick the brains of top industry experts. Here is the one we have recently picked and wanted to share. Interview with Pradeep Chopra, a renowned International speaker on Digital Marketing and CEO at Digital Vidya. About Pradeep: Among the pioneers of Digital Marketing, Pradeep has been […]

Digital MarketingDigital TransformationExperience Design

[Infographic] – How brands are offering digital customer experience?

Customer behavior is changing rapidly as they are becoming digital natives taking full control of how they want to interact with a brand. Digitally evolved customers ask for information anywhere anytime, digital products and services, multi-channel experience and personalized (contextual) engagement. Improving customer experience has become a prime goal of multiple global organizations. According to […]

AngularJSExperience DesignFront End Development

Optimization of AngularJS Single-Page Applications for Web Crawlers

I am assuming that you’ve seen websites developed on AngularJS. If not, here are a few sites using AngularJS you would be familiar with: Youtube Netflix Weather IStockPhoto AngularJS is taking over the robust development around the world. There’s a good reason for that React-style framework that makes better developer and user experience on a website. […]

Marketing

4 CX Techniques That Help to Gain Competitive Advantage

Steve jobs once quoted “you got to start with the customer experience and work back towards the technology – not the other way round” We are all living in an experience economy where it is the experience that sells and creates a recall. Buying habits of customers have changed and evolved over time. Customers get […]

Digital TransformationExperience DesignFront End Development

7 Super Cool Innovations in 2016!

Innovation and emerging technologies go hand in hand and impact the overall growth plans of many organizations. Product companies are constantly evolving building cool and fancy products breaking through the clutter. New-age remote development companies help them to turn their ideas into market realities leveraging key technologies such as cloud infrastructure, new SDLC trends, new development frameworks […]

Digital TransformationMarketing

Six Key Elements of Social Media Management

Do you remember how we made our purchase decisions just a decade ago? Most of the times, our purchase decisions were influenced by TV / Radio Ads, Billboards, Newspapers, Magazines or Referrals coming through friends & family. The worldwide Internet penetration has completely altered the entire picture. According to a report by Statista, more than […]

Shweta Sharma
Shweta Sharma
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AndroidMarketingMobility

What Makes a Mobile App Really Sticky

We all would agree that our lives are highly influenced by apps revolving all around us. Our day starts with an app and ends with one – Be it travel, expense management, shopping or work. There is an app for everything and there are multiple for one specific problem or purpose. For Instance, I remember […]

Shweta Sharma
Shweta Sharma
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Digital MarketingMarketing

5 Simple and Effective Ways to Build Brand Trust Using Social Media

Over the last decade, we have witnessed drastic evolution in the buying behaviour of customers. According to Statista, in 2019, over 2 billion people worldwide are expected to buy goods and services online, up from 1.46 billion global digital buyers in 2015. This evolving digital buying behaviour of customers is sparking the need to deliver […]