Shweta Sharma

Shweta is a Technology marketing specialist. A content strategy and technology enthusiast, she has a great affinity for discovering and sharing unique insights and resources with the tech community. She is a driven and ambitious inbound marketer with a focus on developing sustainable marketing strategies. She is also an avid traveler and a music lover.

Blockchain, Technology

Reinventing Loyalty Programs With Blockchain Technology

Customers love rewards as it builds a psychological effect on their behavior converting them to being loyal to a brand. Based on this theory, loyalty programs leaped back in the 19th century. It helped many brands to realize the real value of repeat business. Rewards points/loyalty points create a win-win situation for both the...


Digital Analytics, Digital Marketing

An interview with Pradeep Chopra, CEO Digital Vidya shares his views on How Digital Marketing is impacting enterprises in India

TO THE NEW is on a constant quest to pick the brains of top industry experts. Here is the one we have recently picked and wanted to share. Interview with Pradeep Chopra, a renowned International speaker on Digital Marketing and CEO at Digital Vidya. About Pradeep: Among the pioneers of Digital Marketing, Pradeep has been part of...


Digital Transformation

TO THE NEW Concludes the Digital Transformation Summit: Impact on M&E Industry’ – Event Highlights

TO THE NEW concluded the “Digital Transformation Summit: Impact on Media & Entertainment Industry” on 26th May 2017 at Shangri-La, New Delhi. TO THE NEW along with Amazon Web Services organized the event to exclusively focus on digital disruption shaking up the Media and Entertainment (M&E) industry. The event was...


Experience Design

4 Essential Elements for Designing a Great User Experience

Way back in 90’s, creating web applications used to rely on business goals and mere assumptions about the users. Now the world has changed dramatically, digital technologies have brought users at the center causing businesses to focus on User Experience first. UX (User Experience) is not just a fad; its popularity is increasing...


Android, Mobility

5 Must Have Features of an Ecommerce App

E-commerce companies have witnessed a boom over the last few years and the way they have grown, clearly shows the consumers’ love for going digital. Understanding these changes in consumer behavior is key for e-commerce companies to succeed. Consumers look for end-to-end mobile solutions to fulfill their shopping needs. Hence, an...



[Infographic] Application Migration: Top 6 Considerations

Cloud migration is no longer a buzz word now, enterprises are increasingly migrating their running applications to a new platform to reduce infrastructure costs. Moreover, to meet the expectations of the digitally empowered customer, it is critical for enterprises to make an app that is intuitive, unique and provides a delightful...


Android, Experience Design

Top 5 Considerations for Mobile App Development

With the widespread technology evolution and digitalization, mobile apps have become crucial for consumers and businesses alike. Moreover, the explosive growth in mobile adoption has put enormous pressure on IT leaders. Be it retail, banking, FMCG or healthcare, all kinds of businesses are striving to develop an app to take advantage of...


AWS, Technology

[Infographic] 8 Key Benefits of Using Container Technology

Developers are overwhelmed with the speed and ease in configuring development/test environments based on Docker technology and hence its adoption rate is rising. Docker's have now become a preferred environment for development and testing and is transforming the software packing and deployment. Container technologies like Docker or...


AWS, DevOps

Key Considerations for a Successful Application Migration

Cloud migration is no longer a buzzword as organizations are well aware of the benefits of leveraging the cloud. Here are some insights from the 2016 State of IT Report, published by Salesforce Research that emphasize the importance of cloud adoption and migration. 68% of CIOs predict they will spend more on mobile applications, cloud...


AWS, DevOps

Infographic: Common Cloud Migration Mistakes

Enterprises are adopting Cloud faster and cloud services have become one of the defining technologies in IT. Enterprises are tempted to migrate their existing infrastructure as well as build new applications for the cloud in order to maximize the benefits of Cloud Migration. The common factors promoting the migration of existing...


Digital Transformation, Marketing

Six Key Elements of Social Media Management

Do you remember how we made our purchase decisions just a decade ago? Most of the times, our purchase decisions were influenced by TV / Radio Ads, Billboards, Newspapers, Magazines or Referrals coming through friends & family. The worldwide Internet penetration has completely altered the entire picture. According to a report by...


Android, Marketing

What Makes a Mobile App Really Sticky

We all would agree that our lives are highly influenced by apps revolving all around us. Our day starts with an app and ends with one – Be it travel, expense management, shopping or work. There is an app for everything and there are multiple for one specific problem or purpose. For Instance, I remember using LiveTrekker a free...