Digital TransformationExperience DesignMarketing
Organizations are striving hard to achieve operational efficiency and reengineer their business models using digital technologies such as cloud, big data, analytics, social, and mobility. However, not all of them are able to successfully leverage these technologies and achieve seamless digital transformation. According to a research and survey by Genpact “two-third of digital transformation projects fail.” There […]
Offline, in-store, mobile, website and many more; there are multiple touchpoints for customers to interact with a brand. Customers expect a positive experience across these channels. Brands are striving hard to provide a superior multi-channel customer experience. However, analyzing customer’s mindset and improving experience requires data and strong analytics capabilities. Analytics or predictive algorithms help […]
Before the 2000’s and the era of Social Media, the word ‘trendy’ was often used in relation to fashion. Trendy meant that something was current, socially applauded and made you a cool kid on the block. Fast forward a decade or so and we are now in an era where words like ‘trends’ mean so […]
Big DataDigital AnalyticsIndustry Buzz
Mobile phone penetration worldwide is at 62.9%, which is more than half of the world’s population (Statista, n.d.). With the rise of technological advancements, we cannot deny the fact that our lives have been transformed from a television-driven generation to multiple medium owners such as the desktop, laptop, tablet, and the phone. In the 2016 […]
When the Social Media craze started, it was all about getting a page starter, getting fans and keeping them engaged. But it is no more a brand Goal. In fact it should not be the brand goal. So Engagement can not be a strategy. In fact it is only a TOOL. Let us discuss a […]
As I mentioned in my previous blog post (How to Create a landing page on Hubspot) that there are two steps to create a landing page on Hubspot. First is creating a template and second is creating a landing using that template, Now in this post we will see how to edit or manage the landing pages. […]
INTRODUCTION You can integrate ASP.NET user controls with Umbraco CMS. You can communicate with your control by using Public Properties and macro elements. The user control created with data entry form in ASP.NET looks like the one below: After creating user control in ASP.NET project, copy the custom control bin file into bin folder and.axcs […]
This Blog explains how to find the Latitude / Longitude co-ordinates by using Google Geocoding API. This API will return latitude and longitude with respect to a address of a location in Asp .Net. We have to pass locations address as a parameter in address query strings in the Google API URL and returns to the […]
As we all know HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers. In inbound methodology, when we talk about the convert stage, landing pages comes into the role. A landing by definition; a web page which serves as the entry point for a website or a […]