What’s up with this Google Analytics 4? Is it worth implementing? How exactly will it enhance our existing processes? How to get started with it? Announcing GA4, Google had this to say: “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds […]
AnayticsBig DataData & Analytics
With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new […]
AnayticsBig DataData & Analytics
Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns […]
In the era of chatbots, besides imitating humans they can also perform complex tasks like booking tickets for movies etc. Out of various implementations, Rasa is an open-source implementation for Natural Language Understanding (NLU) and Dual Intent and Entity Transformer (DIET) models. It can interact with databases, APIs, conversational flows for interactive learning with reinforcement […]
Digital AnalyticsDigital Marketing
With the growth in digitalization, mobile phones have emerged as the most popular digital marketing channel. All of us are glued to our cell phones, almost throughout the day. It is a dream come true for marketers who are looking to connect with their customers in the right place, at the right time, with the […]
Analytics is a systematic computational analysis of your data and to keep a better record of your online business, it’s now a necessity to implement Digital Analytics. With rapid digitization, it’s imperative to analyse and evaluate the performance of your online business. So, it becomes more important to invest time in analyzing the analytics. Website […]
A business’s ability to leverage digital technology and innovate in a rapidly changing business environment is crucial for success. Digitally mature companies are growing at a rapid pace. Leveraging cutting-edge digital technologies, they are able to transform business models and operational processes. Legacy companies have the fear to lose out against these mature players if […]
Digital TransformationTechnology
Digital transformation is the profound transformation of business processes, competencies and models to fully leverage the opportunities provided by digital technologies. Digital Transformation impacts businesses worldwide. Fast paced organizations are able to re-engineer their existing business models and deliver products that can surpass customer expectations and have a deep impact on the bottom line. In […]
In today’s time of data-oriented applications, there is a constant change and challenge in requirements of data onboarding from and to varied sources. You may find yourself stuck between traditional and time-consuming methodologies of data migration. These may incur unnecessary costs and other overheads, eventually affecting the delivery. Amazon launched its Data Pipeline service to […]
