Digital Analytics

Click Event Tracking using Google Tag Manager V2

From the analytics point of view, tracking user behaviour helps you a lot in defining the design of your web pages and making better business decisions. Based on user interaction data, you can make apt refinements in your design and take smart business decisions. Actually, the current web page layout you are viewing for this post has...

by Ankit Gupta
Tag: analytics


How Social Media Is Influencing National Policy: A Case study from Indonesia

Background On December 18, Transportation Ministry of Indonesia, led by Ignatitus Jonan had banned the operation of the country's app-based transport service providers. The minister claimed that as these ride hailing app do not fulfill the requirements for being public transportation so we are banning them. The general director of land...

by Annisa Tiwi
Tag: analytics


Unbelievable YouTube Success Stories

YouTube was not always YouTube without the unbelievable success stories of its users. Started in 2005, YouTube is becoming more popular as the ultimate website for watching videos. Regular users who would otherwise have kept themselves anonymous are now finding fame by uploading videos, just like the way teen icon Justin Bieber...

by Panchi Baruah
Tag: analytics


Growing Influence of Social Media in Malaysia’s Political Landscape – An Analytical Perspective

"The goal is to turn data into information, and information into insight” were the words of Carly Fiorina, former Hewlett-Packard CEO. Social media usage in Malaysia has grown tremendously with the help of a better Internet accessibility and has inadvertently influenced Malaysia’s political significance. According to a recent...

by Shanuja Chandran
Tag: analytics


4 YouTube Tips and Tricks Most Creators Are Unaware Of

While most of the creators are busy with their daily chores of making videos for YouTube, sometimes they lose out on possible revenue or opportunities because the video was not optimized properly. Search for “YouTube optimization tips” and you will come across thousands of articles and blogs talking about various tools available for...

by Akhil
Tag: analytics

Big Data

What is Big Data?

Big Data is a collection of high-volume, high-velocity and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making. Big data is data that exceeds the processing capacity of conventional database systems. The data is too big to fit traditional...

by Shagun Bhardwaj
Tag: analytics