What is Marketing Automation, and why should your company use marketing automation? According to a Statista report, sales productivity has increased by 14.5% due to marketing automation, and marketing expenses have decreased by 12.2%. Let’s deep dive into what Marketing automation is about – Marketing automation is the simplification, automation, and measurement of marketing processes […]
Digital marketing is a platform that uses the internet and other digital technologies to promote brands. This includes email, text and multimedia messages, social media marketing, etc. We use different methodologies for different types of marketing. Marketing automation has made the field of marketing very easy. We can now perform a lot of activities using […]
AgileDigital TransformationProduct Engineering
Over the years, the technology ecosystem has gone through many changes and has come a long way. With technologies evolving at such a rapid pace, the need to embrace digital transformation is no longer optional. Digital Transformation, however, is not a simple concept. It involves numerous layers of technology adoption and change management. Owing to […]
AgileDevOpsSoftware development
Frequent and shorter releases, faster feedback, less risky deployments and resilient systems – do they sound familiar? Well, modern technology companies are focusing and emphasizing on Continuous Integration, Continuous Delivery and Continuous Deployment to improve time to market and get an edge over the competitors. Continuous delivery is an extension to continuous integration. Companies have […]
AgileDevOpsDigital Transformation
Remember Kodak, the yesteryear giant in the roll film business that had to prematurely wrap up its business owing to poor strategic choices and failure to ride on the digital transformation wave? Well, it is a gaping fate that awaits a quarter of businesses today as predicted by Gartner. As per Gartner Digital Business incompetence […]
AgileDevOpsProduct Engineering
A lot of companies have moved away from the traditional waterfall model and started leveraging Agile methodology and principles for faster development. Most of these organizations prefer leveraging DevOps to cut down time to market and shorter the release cycles. DevOps doesn’t just break the silos and bring the Dev and Ops together but also […]
Cloud has multiple advantages such as reduced total cost of ownership, on-demand provisioning of resources and much more. However, DevOps together with Cloud can be more beneficial. While Cloud helps to modernize the IT infrastructure, DevOps helps to automate it. DevOps not only helps in automating the delivery pipeline but also orchestrate infrastructure in a […]
This is the second part of the two-blog series on ‘Important things to consider for Migrating Content to AEM’. Click here to checkout blog-1. Following are some more points to help in the process of migration to AEM: Migration Strategy: Decision of what strategy/approach is needed to be followed for migration is very important. Following are […]
We usually come across few scenarios where we need something to run on the remote servers for the sake of automation. I came across such a use case in AWS where I need to run fabric on a server to be triggered from AWS Lambda. This fabric script further does few tasks on other servers. […]
