Digital Marketing, Marketing

How to leverage LinkedIn for B2B companies?

As per an e-book published by LinkedIn, 82% of B2B marketing leads from social media come through LinkedIn. Almost 97% of B2B marketers use the platform for content marketing efforts. Unarguably, LinkedIn is a goldmine for B2B companies. From influencers to experienced decision-makers, everyone you would ever want to target is on...

by Swati Khatri
Tag: Digital Marketing
18-Feb-2021

Digital Analytics, Digital Marketing

Leverage the Power of Analytics for your Mobile Marketing

With the growth in digitalization, mobile phones have emerged as the most popular digital marketing channel. All of us are glued to our cell phones, almost throughout the day. It is a dream come true for marketers who are looking to connect with their customers in the right place, at the right time, with the right offer. Mobile devices...

by Vaibhav Gupta
Tag: Digital Marketing
06-Aug-2019

Digital Analytics, Digital Marketing

Adobe DTM to Launch Migration – A Blessing in Disguise

With our last blog we established the advantages for you to shift to Launch by Adobe, in addition to the necessity to do the same because DTM is getting sunset. At TO THE NEW, we believe that the migration process comes with both, an opportunity to audit and clean the current implementation and the potential risk of implementation gaps...

by Garima Jaitly
Tag: Digital Marketing
22-Jul-2019

Digital Analytics

Track your Business Performance using Analytics!

Analytics is a systematic computational analysis of your data and to keep a better record of your online business, it’s now a necessity to implement Digital Analytics. With rapid digitization, it’s imperative to analyse and evaluate the performance of your online business. So, it becomes more important to invest time in analyzing...

by Malay Iyer
Tag: Digital Marketing
19-Jul-2019

Digital Analytics, Digital Marketing

Adobe Launch Vs Adobe Dynamic Tag Management (DTM)

The world seems to be moving fast and exponentially towards digitalization. With this advancement comes a requisite for more cost-efficient marketing strategies. For better understanding of the effectiveness of content and marketing campaigns, for instant reallocation of campaign budgets and to maximize the ROI (return on investment), the...

by Garima Jaitly
Tag: Digital Marketing
05-Jul-2019

Digital Analytics, Digital Marketing

App Analytics: Metrics that Matter!

In the era of digital transformation, organizations are adopting a mobile-first strategy, and this has led Mobile App at the center point in their business plan. Eventually, App-Marketing is becoming more relevant in the present age across the industry. Hence, monitoring the performance of an app becomes the priority of the marketers. ...

by Aditya Bhaskar
Tag: Digital Marketing
25-Jun-2019

Digital Analytics, Digital Campaign Analytics

An interview with Pradeep Chopra, CEO Digital Vidya shares his views on How Digital Marketing is impacting enterprises in India

TO THE NEW is on a constant quest to pick the brains of top industry experts. Here is the one we have recently picked and wanted to share. Interview with Pradeep Chopra, a renowned International speaker on Digital Marketing and CEO at Digital Vidya. About Pradeep: Among the pioneers of Digital Marketing, Pradeep has been part of...

by Shweta Sharma
Tag: Digital Marketing
01-Jun-2018

customer experience, Digital Marketing

[Infographic] – How brands are offering digital customer experience?

Customer behavior is changing rapidly as they are becoming digital natives taking full control of how they want to interact with a brand. Digitally evolved customers ask for information anywhere anytime, digital products and services, multi-channel experience and personalized (contextual) engagement. Improving customer experience has...

by Nidhi Choudhary
Tag: Digital Marketing
12-Dec-2017

Digital Marketing, Marketing

5 Simple and Effective Ways to Build Brand Trust Using Social Media

Over the last decade, we have witnessed drastic evolution in the buying behaviour of customers. According to Statista, in 2019, over 2 billion people worldwide are expected to buy goods and services online, up from 1.46 billion global digital buyers in 2015. This evolving digital buying behaviour of customers is sparking the need to...

by kinshuk jhala
Tag: Digital Marketing
11-Nov-2016

Digital Marketing Strategy, Marketing

Monkey See Monkey Do a.k.a Social Trends?

Before the 2000’s and the era of Social Media, the word ‘trendy’ was often used in relation to fashion. Trendy meant that something was current, socially applauded and made you a cool kid on the block. Fast forward a decade or so and we are now in an era where words like ‘trends’ mean so much more. We’ve even added a symbol in...

by ​Dinesh Sanjay
Tag: Digital Marketing
07-Sep-2016

Digital Analytics, Digital Campaign Analytics

Social Media Engagement is Not a Strategy

When the Social Media craze started, it was all about getting a page starter, getting fans and keeping them engaged. But it is no more a brand Goal. In fact it should not be the brand goal. So Engagement can not be a strategy. In fact it is only a TOOL. Let us discuss a few points: 1. What is your business objective? Every brand...

by Ashok Patro
Tag: Digital Marketing
27-Jun-2016

Social Media Marketing

Surviving the tipping & falling points of digital marketing

Social media channels are proliferating at a rapid pace. While Facebook, Twitter and Linkedin arrested the most socioholoics, newer channels like Vine & Snapchat are gearing up with coolio strategies to outperform these. Malcolm Gladwell’s book, “The Tipping Point”, inspired me to write about the sudden rise and fall of the...

by kinshuk jhala
Tag: Digital Marketing
30-Dec-2015