Digital Analytics, Digital Marketing

Understanding Adobe Real-time Customer Data Platform Features

Introduction to CDPs Customer data platforms (CDPs) are the next best thing for marketers to optimize their marketing campaigns. CDP is a future tool where data can be consolidated from multiple sources and can be seen in a single dataset. This tool can also help marketing generate meaningful insights needed to run campaigns. A CDP can...

by parambir.singh
Tag: #DigitalAnalytics

Digital Analytics, Marketing

[INFOGRAPHICS] Digital Celebrity Index 2015 – Who’s popular of them all?

Digital Celebrity Index 2015 is out and so is the celebrities’ digital media report card. Among Bollywood stars, Salman Khan has emerged as the most dabangg star in the digital media ranking. Indicating Salman as the most digital savvy celebrity followed by Shah Rukh Khan and Amitabh Bachchan respectively. <Happy dance time>...

by Shikha Matta
Tag: #DigitalAnalytics