Digital Analytics

Actionable analytics to Drive Video engagement and Ad monetization

Many more content owners, Pay TV operators and broadcasters are rolling out their own OTT video platforms and mobile apps these days, aside to the fact that most of these content businesses push their content on YouTube to maximise their reach and revenue through video advertisements. Needless to say that OTT video is bringing a...

by Akash Tyagi
Tag: ott platform


Is VOD without YouTube a profitable venture for content owners?

While YouTube continues to gain markets and increase its share in the overall online video content distribution in India, there are voices in the content industry that resonate every single day and talk about a no-YouTube strategy. Creators are talking today about content which is ‘exclusively for web’ or digital but then does...

by Akhil
Tag: ott platform