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Roughly over a decade ago, online shopping was such a taboo that most buyers from around the world hesitated to buy products online. The shoppers feared being tricked by phishing and online scams around the web and hesitated to give out their personal information. Nowadays, almost everyone purchases from their preferred online shopping...
Digital Marketing, Industry Buzz
Has AI changed the SEO industry? With Google using artificial intelligence to fuel its search engine algorithms, this question has been around for a long time now. SEO professionals are divided in thoughts - most of them claim that manual SEO is still better and relevant while there is a section of professionals who think that AI-powered...
Digital Marketing, Web Content Management
Without looking at your stats first, I'm pretty sure that you have a few blogs - that are performing exceptionally well for your organic search goals. The rest is certainly a mountain of content that rates a solid "meh" on the performance scale at best. Throughout the years, Google has looked into different ways to leverage "freshness"...
As the New Year is around the corner, everyone is looking for expected trends for their respective industry in 2022. The same is the case with the SEO industry. The Google Keywords tool is showing the following keywords that people are searching across the world: SEO trends 2022 SEO 2022 SEO strategy 2022 SEO tips 2022 There...
What are video sitemaps? Video sitemaps is the most efficient way that tells Google where and what the video content is on your site. It helps to get all the content which we might not discover otherwise by our usual crawling methods. It will index the content in search engines such as video.google.com. As per Google itself: “...
Here are the FAQs for International SEO which were available on Gooogle earlier this year. Multilingual sites Q: What’s the best URL structure for a multilingual site? A: We detect the language on a per-URL basis; you don’t need to use any special structure. However, it’s important that each language version is on a...
Lets begin with three important questions; the answers to these are key for a winner content. Why doesn’t your content get a first page ranking even after creating it awesome? Why is it that your video has less views compared to other videos? Why aren't you able to reach the target audience? It's no secret that...
With fall in viewership across traditional television channels, video content owners are looking to augment their revenue from digital Over-The-Top (OTT) platforms such as YouTube, Hulu etc. Video content owners who are serious on setting up a sustainable revenue stream from digital platforms, need a clear focused digital strategy....