B2B, B2C

Marketplace Optimization (MPO): Enabling SEO for Enhanced ROI/Sales

Roughly over a decade ago, online shopping was such a taboo that most buyers from around the world hesitated to buy products online. The shoppers feared being tricked by phishing and online scams around the web and hesitated to give out their personal information. Nowadays, almost everyone purchases from their preferred online shopping...

by manoj.pandey1
Tag: SEO Best Practices
13-Apr-2022

Digital Marketing, Industry Buzz

Manual Vs AI-Powered Search Engine Optimization: Which is Right for You?

Has AI changed the SEO industry? With Google using artificial intelligence to fuel its search engine algorithms, this question has been around for a long time now. SEO professionals are divided in thoughts - most of them claim that manual SEO is still better and relevant while there is a section of professionals who think that AI-powered...

by manoj.pandey1
Tag: SEO Best Practices
17-Feb-2022

Digital Marketing, Web Content Management

Content Cleanup: To Be or Not To Be

Without looking at your stats first, I'm pretty sure that you have a few blogs - that are performing exceptionally well for your organic search goals. The rest is certainly a mountain of content that rates a solid "meh" on the performance scale at best. Throughout the years, Google has looked into different ways to leverage "freshness"...

by Rajnikant Dhingra
Tag: SEO Best Practices
02-Feb-2022

Digital Marketing, Marketing

SEO in 2022 – Trends, Predictions, Tips & Strategy

As the New Year is around the corner, everyone is looking for expected trends for their respective industry in 2022. The same is the case with the SEO industry. The Google Keywords tool is showing the following keywords that people are searching across the world: SEO trends 2022 SEO 2022 SEO strategy 2022 SEO tips 2022 There...

by Ankit Gupta
Tag: SEO Best Practices
26-Dec-2021

Digital Marketing, Marketing

Link Sculpting in 2020 – How to Effectively Distribute it?

"May the lord give you ample link juice and the wisdom to distribute it wisely" There is a moment in every internet marketer’s life when they need alternative and sophisticated strategies to work. So what about it? Link sculpting, when put, is “effectively distributing the ranking influence of the pages of your pages, within...

by Ankit Gupta
Tag: SEO Best Practices
01-Mar-2020

Digital Marketing

SEO Internationalisation FAQs

Here are the FAQs for International SEO which were available on Gooogle earlier this year. Multilingual sites Q: What’s the best URL structure for a multilingual site? A: We detect the language on a per-URL basis; you don’t need to use any special structure. However, it’s important that each language version is on a...

by Ankit Gupta
Tag: SEO Best Practices
04-Jun-2016

Technology

Writing Effective Online Content – Made Easy

Lets begin with three important questions; the answers to these are key for a winner content. Why doesn’t your content get a first page ranking even after creating it awesome?  Why is it that your video has less views compared to other videos? Why aren't you able to reach the target audience? It's no secret that...

by Ankit Gupta
Tag: SEO Best Practices
13-Aug-2015

Technology

10 Ultimate Ways to Optimize Your Videos on YouTube

  YouTube being the second-largest search engine, it owns the most videos shared and watched within social networks like Facebook and Twitter. YouTube has over 4 billion videos being viewed every single day and has 60 hours of video being uploaded every minute. When it comes to the video market, YouTube is the biggest giant! A...

by Vritika Shrivastava
Tag: SEO Best Practices
29-Jul-2015