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Digital Engineering, Digital Marketing
Introduction SEO is the process of improving your website’s visibility in search engines. It’s not a one-time thing; it happens over time as people use your site and search engines learn more about what you have to offer. SEO is not just about keywords. It’s about the discoverability of your content by search engine bots. You...
Roughly over a decade ago, online shopping was such a taboo that most buyers from around the world hesitated to buy products online. The shoppers feared being tricked by phishing and online scams around the web and hesitated to give out their personal information. Nowadays, almost everyone purchases from their preferred online shopping...
Schema Markup also termed microdata or structured data is a small piece of code that is embedded into the HTML of the web pages, helping search engines to read and classify data quickly and accurately. The ideal benefit of adding schema is to provide the data in terms of who’s, what’s, where’s, when’s, and how’s to the search...
Digital Marketing, Industry Buzz
Has AI changed the SEO industry? With Google using artificial intelligence to fuel its search engine algorithms, this question has been around for a long time now. SEO professionals are divided in thoughts - most of them claim that manual SEO is still better and relevant while there is a section of professionals who think that AI-powered...
Digital Marketing, Web Content Management
Without looking at your stats first, I'm pretty sure that you have a few blogs - that are performing exceptionally well for your organic search goals. The rest is certainly a mountain of content that rates a solid "meh" on the performance scale at best. Throughout the years, Google has looked into different ways to leverage "freshness"...
As the New Year is around the corner, everyone is looking for expected trends for their respective industry in 2022. The same is the case with the SEO industry. The Google Keywords tool is showing the following keywords that people are searching across the world: SEO trends 2022 SEO 2022 SEO strategy 2022 SEO tips 2022 There...
"May the lord give you ample link juice and the wisdom to distribute it wisely" There is a moment in every internet marketer’s life when they need alternative and sophisticated strategies to work. So what about it? Link sculpting, when put, is “effectively distributing the ranking influence of the pages of your pages, within...
Even the founders of Google never ever imagined that Google would become a search behemoth after 20 years. There is a lot of elements that make Google a search engine market piece; one of the main, Google understands search intent and provides point-to-point information for each user. The secret ingredient behind Google’s...
I am assuming that you’ve seen websites developed on AngularJS. If not, here are a few sites using AngularJS you would be familiar with: Youtube Netflix Weather IStockPhoto AngularJS is taking over the robust development around the world. There’s a good reason for that React-style framework that makes better developer...
What are video sitemaps? Video sitemaps is the most efficient way that tells Google where and what the video content is on your site. It helps to get all the content which we might not discover otherwise by our usual crawling methods. It will index the content in search engines such as video.google.com. As per Google itself: “...
Here are the FAQs for International SEO which were available on Gooogle earlier this year. Multilingual sites Q: What’s the best URL structure for a multilingual site? A: We detect the language on a per-URL basis; you don’t need to use any special structure. However, it’s important that each language version is on a...
Before landing you to the Common Misconceptions about Video Metadata, let me first give you a little brief about what Video Metadata actually is. Commonly heard from YouTube and video experts, this can be simply defined as achieving 'data from data'. Yes! When we talk about videos, it becomes a challenge for one to spread the produced...
