Digital Analytics, Digital Video

Actionable analytics to Drive Video engagement and Ad monetization

Many more content owners, Pay TV operators and broadcasters are rolling out their own OTT video platforms and mobile apps these days, aside to the fact that most of these content businesses push their content on YouTube to maximise their reach and revenue through video advertisements. Needless to say that OTT video is bringing a...

by Akash Tyagi
Tag: video amplification

Digital Video, YouTube Optimization

Everything You Should Know about Online Video Direct Distribution Platforms

Every content creator or content publisher would be asking a question on why to grow beyond video aggregators like YouTube, Vimeo etc. This blog post will discuss about the current online video landscape and the strategies content owners can adopt to evolve with the latest distribution practices and raise ROI in the longer run. Over...

by Akash Tyagi
Tag: video amplification

Social Media Marketing

Is SnapChat an important social tool for video amplification?

What is SnapChat? SnapChat, the smartphone app that let users send photos and videos with personalized text that disappear shortly after being viewed. The sender decides the length from one to ten seconds. SnapChat is one of social media’s rising stars. SnapChat was developed by Evan Spiegel, Bobby Murphy, and Reggie Brown, all from...

by Ankit Awasthi
Tag: video amplification