Digital AnalyticsDigital Marketing
In the era of digital transformation, organizations are adopting a mobile-first strategy, and this has led Mobile App at the center point in their business plan. Eventually, App-Marketing is becoming more relevant in the present age across the industry. Hence, monitoring the performance of an app becomes the priority of the marketers. Since you have […]
Digital AnalyticsDigital MarketingIndustry Buzz
TO THE NEW is on a constant quest to pick the brains of top industry experts. Here is the one we have recently picked and wanted to share. Interview with Pradeep Chopra, a renowned International speaker on Digital Marketing and CEO at Digital Vidya. About Pradeep: Among the pioneers of Digital Marketing, Pradeep has been […]
AgileDigital AnalyticsDigital Transformation
Introduction Software testing is an imperative process that ensures customer satisfaction in an application. It is the only premeditated way in test automation where an application can be observed under certain conditions where testers can understand the threshold and the risks involved in the software implementation. Testing helps to safeguard and application against potential application […]
Digital AnalyticsDigital MarketingFront End Development
The concept of Accelerated Mobile Pages (AMP) was introduced for increasing the user experience while browsing the websites on mobile devices. It helps by increasing page load speed, provides card views on Google, and cross-browser support for a seamless experience. If you are using Accelerated Mobile Pages, you must be experiencing a few changes in your Google […]
Offline, in-store, mobile, website and many more; there are multiple touchpoints for customers to interact with a brand. Customers expect a positive experience across these channels. Brands are striving hard to provide a superior multi-channel customer experience. However, analyzing customer’s mindset and improving experience requires data and strong analytics capabilities. Analytics or predictive algorithms help […]
CorporateDigital AnalyticsIndustry Buzz
On 20th July, news broke out over California Fitness Gym’s (CFG) closure of outlets in Singapore and Hong Kong. Liquidators of JV Fitness, the company which owns and manages CFG, did not have adequate resources to continue the club’s operation. Buzz around social media was built due to speculations of CFG’s closure and impact on their […]
Big DataDigital AnalyticsIndustry Buzz
Mobile phone penetration worldwide is at 62.9%, which is more than half of the world’s population (Statista, n.d.). With the rise of technological advancements, we cannot deny the fact that our lives have been transformed from a television-driven generation to multiple medium owners such as the desktop, laptop, tablet, and the phone. In the 2016 […]
From the analytics point of view, tracking user behaviour helps you a lot in defining the design of your web pages and making better business decisions. Based on user interaction data, you can make apt refinements in your design and take smart business decisions. Actually, the current web page layout you are viewing for this post has […]
When the Social Media craze started, it was all about getting a page starter, getting fans and keeping them engaged. But it is no more a brand Goal. In fact it should not be the brand goal. So Engagement can not be a strategy. In fact it is only a TOOL. Let us discuss a […]
