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The OTT streaming industry has grown rapidly over the past decade and has redefined how the end user consumes content. With the worldwide shift from linear television to digital streaming, advertising remains a critical monetisation model across various platforms. To effectively serve the ads along with a seamless content viewing...
Introduction When companies move to the cloud, most think the hardest part is the migration itself. Truth is — that’s just the start. Over the past few years, we’ve worked with startups, large-scale platforms, and everything in between. What have we learned? Cloud without solid DevOps is like buying a sports car but never changing...
Introduction If you're using Terraform for IAAC with AWS, you might have probably declared the provider like this in your code: provider "aws" { region = "us-west-2" } [caption id="attachment_73692" align="aligncenter" width="625"] terraform + aws[/caption] And it worked. So you left it alone. Then one day, someone tries to use...
Introduction The advertising technology (Ad-Tech) industry has seen some serious changes lately, all thanks to data, automation, and AI-driven solutions. Brands and advertisers are putting a lot of emphasis on personalization, engaging their audiences, and making decisions based on data to really boost ad performance. But even with all...