DevOps

ECS Fargate at Scale: Lessons from Running Multiple Microservices in Production

Introduction When we started with Amazon ECS on AWS Fargate, it felt simple. No EC2 to manage. No AMIs. No cluster scaling headaches. Then the number of services grew. Working for the ad-tech client from last 5 years and running their workload on ECS Fargate has taught us many things. Different traffic patterns. Different...

by Karandeep Singh
Tag: AdTechInfrastructure
15-Mar-2026

DevOps

DNS Migration Done Right: Lessons from Moving to Route 53

Introduction DNS migrations don’t usually get much attention. They’re invisible when done right and very loud when done wrong. At TO THE NEW, we recently migrated DNS for an ad tech client from NS1 (an IBM Product) to AWS Route 53 as part of their large move to AWS and cost savings. On paper, this looked like a simple vendor...

by Karandeep Singh
Tag: AdTechInfrastructure
15-Feb-2026