Experience Design

Ad-Tech Industry Analysis: Market Gaps and UX Opportunities

Introduction The advertising technology (Ad-Tech) industry has seen some serious changes lately, all thanks to data, automation, and AI-driven solutions. Brands and advertisers are putting a lot of emphasis on personalization, engaging their audiences, and making decisions based on data to really boost ad performance. But even with all...

by S S Sashikiran
Tag: Advertising
31-Mar-2025

Technology

What makes Modi Speeches such a Cult – An Analytical Perspective

One Simple Reason “Content that Connects with Target Audience” Speaking to 20000 people, knowing that over a billion would be tuned in, is a tough act. For Mr. Modi it is a cakewalk. He seems to outdo himself time and time again. Here is some proof of evidence to back it up. In the world of marketing there is a common saying...

by Gaurav Misra
Tag: Advertising
01-Oct-2015