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Introduction Smart TVs are no longer just entertainment devices—they’ve become a hub for personalized advertising and monetization. With platforms like Samsung Tizen, LG webOS, Android TV, Fire TV, and Vizio, publishers are building apps that integrate ads to increase revenue streams. But Smart TV environments are very different...
Introduction The advertising technology (Ad-Tech) industry has seen some serious changes lately, all thanks to data, automation, and AI-driven solutions. Brands and advertisers are putting a lot of emphasis on personalization, engaging their audiences, and making decisions based on data to really boost ad performance. But even with all...
One Simple Reason “Content that Connects with Target Audience” Speaking to 20000 people, knowing that over a billion would be tuned in, is a tough act. For Mr. Modi it is a cakewalk. He seems to outdo himself time and time again. Here is some proof of evidence to back it up. In the world of marketing there is a common saying...