DevOps

Unseen Costs, Visible Impact: How Proactive ALB Management Drives Cloud Efficiency

Introduction Handling AWS costs is very important for cloud bill optimizations. One overlooked service that can significantly contribute to monthly expenses is Elastic Load Balancing. Our team, which works for a global advertising management platform client, a powerhouse in advertising and connected TVs, recently undertook a major step...

by Karandeep Singh
Tag: CloudCostOptimization
11-Jul-2025

DevOps

Reclaiming Cloud Efficiency: Strategic Rightsizing for Business Impact

Introduction Cloud cost optimization is a vast and evolving discipline, but at its core, it starts with visibility. You can’t optimize what you can’t see. So, gaining granular insight into your cloud usage and billing is the basic foundation. You're not the only one who has ever thought, "This bill feels too high," after seeing your...

by Karandeep Singh
Tag: CloudCostOptimization
10-Jul-2025

DevOps

How Amazon MSK Helped Us Stop Babysitting Kafka

Introduction For years, we have used Kafka in the Data Centre, then we moved to AWS and started using EC2 to run Kafka. However, the headaches increased along with our usage. We began to feel as though we were spending more time managing Kafka than creating anything of value due to broker upgrades, Zookeeper problems, imbalanced...

by Karandeep Singh
Tag: CloudCostOptimization
08-Jul-2025