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Introduction I’ll be honest when I say running a high-traffic production environment on AWS is fun…. until you see the cloud bill. At first, you overprovision a bit of memory “just to be safe.” Containers stay up a little longer than needed. Logs? Oh, we log everything because, you know, one day you might need it. And cross-AZ...
Introduction In ad-tech, logs are not “nice to have.” They are the product’s heartbeat. Every impression, every click, every bid request — everything generates logs. Multiply that by millions of requests per minute, and you’re suddenly dealing with millions of events and TB’s of logs per day. That’s exactly where one of our...
Introduction If you’ve worked in production long enough, you’ve probably heard this: “Let’s right-size the services and reduce the AWS bill.” So we do it. We check CPU and memory metrics for a week. We reduce task sizes. Costs drop. Everyone’s happy. And then…. six months later, the bill increases again....
Introduction When we started with Amazon ECS on AWS Fargate, it felt simple. No EC2 to manage. No AMIs. No cluster scaling headaches. Then the number of services grew. Working for the ad-tech client from last 5 years and running their workload on ECS Fargate has taught us many things. Different traffic patterns. Different...
Introduction When teams start on their DevOps journey, the excitement is real. CI/CD pipelines, faster deployments, cloud-native tools, automation everywhere - it feels like everything is finally going to be smooth. But in reality, the first year of DevOps is rarely smooth. It’s messy, experimental, and full of learning. [caption...
Introduction Reducing cloud costs is always the top priority and biggest headache for Devops Engineers, especially when using managed AWS services like ECS Fargate. For one of our Ad-Tech clients at TO THE NEW, we were already utilising Fargate Spot to reduce the ECS bill significantly. But we found that we could save even more money if...
Introduction If you’ve ever worked with Kafka, you know the problem: data grows fast. Every click, impression, or event adds up, and before you know it, your Kafka broker's disks are full. Disk is not very cheap on AWS, and storing everything on expensive broker storage is costly, and scaling up to handle growth feels like throwing...
Artificial Intelligence has managed to move from research labs to boardroom conversations. Today, every technology leader is under pressure to “do AI.” Customers want personalized experiences, competitors are embedding AI into their offerings, and investors expect a clear AI strategy in every roadmap. But here’s the hard truth:...
Introduction If you're still running MySQL 5.7 on Amazon RDS, it's time to act. AWS started charging for Extended Support in March 2024. By mid-2025, that charge is no longer theoretical, and paying for it is kind of unacceptable. You're likely already paying for it, and the cost will double by the end of this year. [caption...
Introduction Cloud cost optimization is a vast and evolving discipline, but at its core, it starts with visibility. You can’t optimize what you can’t see. So, gaining granular insight into your cloud usage and billing is the basic foundation. You're not the only one who has ever thought, "This bill feels too high," after seeing your...