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Offline, in-store, mobile, website and many more; there are multiple touchpoints for customers to interact with a brand. Customers expect a positive experience across these channels. Brands are striving hard to provide a superior multi-channel customer experience. However, analyzing customer’s mindset and improving experience requires...
On 20th July, news broke out over California Fitness Gym’s (CFG) closure of outlets in Singapore and Hong Kong. Liquidators of JV Fitness, the company which owns and manages CFG, did not have adequate resources to continue the club’s operation. Buzz around social media was built due to speculations of CFG’s closure and impact on...
Cross-device buying is a phenomenon in which the consumers are choosing different devices in different phases of their purchase. The consumers start with a specific device for their research and further traverse on to a different device to make the decision to buy and some more devices to make the final purchase. Cross-device purchase...
The essence of Digital Marketing in e-commerce is the ability to derive the online consumer behavior and being able to position the best offering that pertains to a specific buyer persona, precisely called in management terms as “analytics-led digital marketing”. The true potential of analytics-led digital marketing lies in the data...