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Introduction Smart TVs are no longer just entertainment devices—they’ve become a hub for personalized advertising and monetization. With platforms like Samsung Tizen, LG webOS, Android TV, Fire TV, and Vizio, publishers are building apps that integrate ads to increase revenue streams. But Smart TV environments are very different...
Introduction Smart TVs are now capable platforms for streaming OTT, VOD, and live content, not just screens for watching cable. Similar to mobile ecosystems, well-known companies like Samsung (Tizen OS), LG (webOS), and Hisense (Vidaa) offer app stores where developers can release apps. Selecting the appropriate framework is essential...
Introduction A Video Analytics Tool is capable of analyzing video data and providing insights, feedback, or actions based on a set of criteria. It gives deep insight into the behavior of the viewer, performance of the content, and technical quality of experience (QoE) so that the OTT provider can make data-driven decisions to optimize...