Media & Entertainment

Smart TV Ad Playback Made Easy: VMAP Parsing, No IMA Required

Introduction If you’ve ever tried integrating Google IMA (Interactive Media Ads) into your smart TV video experience, you have probably hit a few roadblocks. While IMA works like a charm on web and mobile, it’s a different beast altogether when it comes to smart TVs. Let’s talk about why that is, and explore a more manageable...

by Vivek Kumar
Tag: Player
15-Aug-2025