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Architecture, Implementation, and Production Engineering Considerations In OTT platforms, monetization is inseparable from playback architecture. Advertising-driven models such as AVOD and hybrid SVOD+AVOD depend heavily on reliable ad delivery mechanisms. Among these, Client-Side Ad Insertion (CSAI) remains one of the most widely...
Introduction If you’ve ever tried integrating Google IMA (Interactive Media Ads) into your smart TV video experience, you have probably hit a few roadblocks. While IMA works like a charm on web and mobile, it’s a different beast altogether when it comes to smart TVs. Let’s talk about why that is, and explore a more manageable...