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The OTT streaming industry has grown rapidly over the past decade and has redefined how the end user consumes content. This growth has also driven demand for sophisticated OTT app development solutions that can support advanced advertising technologies like SSAI and CSAI, ensuring seamless monetization and scalable performance. With the...
In the rapidly evolving world of digital media, content providers are constantly seeking innovative ways to increase revenue and enhance viewer engagement. One of the most effective strategies is to deliver personalized ads within Video on Demand (VOD) content. By tailoring advertisements to individual viewer preferences, businesses can...