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Introduction Smart TVs are no longer just entertainment devices—they’ve become a hub for personalized advertising and monetization. With platforms like Samsung Tizen, LG webOS, Android TV, Fire TV, and Vizio, publishers are building apps that integrate ads to increase revenue streams. But Smart TV environments are very different...
Introduction If you’ve ever tried integrating Google IMA (Interactive Media Ads) into your smart TV video experience, you have probably hit a few roadblocks. While IMA works like a charm on web and mobile, it’s a different beast altogether when it comes to smart TVs. Let’s talk about why that is, and explore a more manageable...